In a world where influencers make a living by posting photos of their daily cappuccino, star Norwegian hurdler Karsten Warholm insists the only attention he craves is plucking gold from his own garden of paradise.
All sports, Warholm said Thursday, are fighting to capture the attention of a public besieged by the ever-growing world of social media and a host of other attractions.
"Even when I talk to my grandfather, he says everything was better before," the 27-year-old Olympic champion in the 400m hurdles told reporters ahead of the world championships, which start in Budapest on Saturday.
"In this new world, everyone is fighting for attention. It's not just in sports."
"You can work as an influencer, what do you do? Someone posts pictures of their cappuccino or whatever.
"I also see that for a lot of young people, it's more relatable to think 'I'd rather drink a cappuccino and take a picture of him than run the 400m hurdles and get hellish lactic acid and hate my life twice a week!'
- Building Rivalries -
Warholm added: "Everyone is fighting for that attention and I don't think it was the same in the 80s or 90s. You had newspapers that were actually paper, what was on TV you had to watch, you couldn't choose as now you can
"This is something that all sports have to contend with.
"I meet a lot of kids in Norway who know who I am, recognize what I do and find it inspiring and that's enough for me."
The streaming service Netflix is currently filming a series based on the men's 100 meters, which Warholm said is good for track in general.
"It's a great way to show the sport, probably show some behind the scenes and build some rivalry," he said.
“Whenever I watch a TV series and you get to know someone, you create that bond even though you don't know them, and that's important for what follows.
"Whatever they follow, it will spread to other events. I can only see positive things in it."
But Warholm warned he won't be pulling out his own rivalry with world champions Alison Dos Santos and Rai Benjamin any time soon, saying the trio respects the work each has done.
"I'm not willing to create an environment that's toxic or hostile because people find it interesting because it doesn't fit the person I want to be," he said.
“But of course, if someone wants to draw the sword first, my fighting spirit will be there and I'm not a fun guy to fight, but I won't draw first blood!”
- Greedy more -
Warholm has been in dominant form so far this season and said he was getting on his nerves.
"If you're not nervous, you're probably going to try to be the best version of yourself. I love it and hate it at the same time, it's a love-hate relationship," he said.
But a new world champion means that everything "starts from scratch again and it will be a very tough competition".
"I want more. I guess there is some greed involved," he said, adding that he dreams of running faster than the world record of 45.94s he set in winning Olympic gold in Tokyo.
Warholm came to public attention when he won gold at the 2017 London World Championships. He repeated in Doha two years later, but failed to medal in Eugene last year after returning from injury.
"Your first gold medal is not the easiest, but mentally it is the easiest because nobody expects you to do it," he said.
“After that point, things change, people want to ask you questions, people want to invite you to things, people want to do anything that distracts you from your performance.
“That's when you need a good hand to hold and get to know a coach or somebody to bring you back down to earth and make you do the work.
"When you enter the Garden of Eden, you have to find your way and to win more gold medals," he said, referring to the biblical paradise.
Get ready for the return of Greedy Warholm, who will focus on a daring raid on the Garden of Eden! In this thrilling escapade, we immerse ourselves in the exploits of a daring raider who leads an intrepid crew through a series of exciting challenges. Get ready for an unforgettable journey full of strategy, cunning and heart-pounding action.
Greedy Warholm's Quest reveal:
Greedy Warholm, a name synonymous with daring raids and legendary exploits, is ready to make history once again. After his past conquests, he now embarks on a mission to infiltrate the Garden of Eden - a mythical realm of incomparable beauty and untold treasures. Join him as he assembles a formidable team, carefully strategizes, and devises ingenious tactics to break through the garden's defenses.
Garden of Eden: Forbidden Paradise:
Known throughout as the ultimate forbidden paradise, the Garden of Eden promises riches beyond imagination, guarded by mystical creatures and mysterious riddles. Greedy Warholm's relentless pursuit of wealth and adventure drives him to face the challenges before him. Will he succeed in subduing the serpent guardians, unlocking ancient secrets and obtaining the coveted treasures of the garden?
Epic Showdown: Greedy Warholm Vs. Eden's Keepers:
As Greedy Warholm's raiding party delve deeper into the garden, they encounter the imposing Guardians of Eden - ancient beings sworn to protect the paradise from intruders. Engage in a high-stakes battle of wits and might as Warhol's crew take on these mysterious guardians. Witness spectacular clashes, narrow escapes and unexpected alliances that will keep you glued to the screen.
Greedy Warholm
Raid on the Garden of Eden
An epic raiding adventure
Strategy and tactics
Forbidden Treasures of Paradise
Eden's Keepers match
Mythical creatures and riddles
Legendary raiding exploits
Heart-pounding action
An unforgettable adventure
Get ready to be blown away by the adrenaline-pumping saga of Greedy Warholm's daring foray into the Garden of Eden. Get ready for an epic adventure full of challenging challenges, clever strategies and nail-biting battles. Will Greedy Warholm win, or will the secrets of the garden prove too elusive? Join the raid, unravel the mysteries and experience a rollercoaster of emotions as history's most daring raider returns with power-ups like never before!
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Chapter 2: Greedy Warholm's Battle-Proof Strategy
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Chapter 3: Build Your Dream Team
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Chapter 5: Overcoming Guardian Challenges
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Chapter 6: Confiscation of Treasures
Explore the garden's treasures with expert guidance. Greedy Warholm shares invaluable tips on loot prioritization, quick decision-making, and inventory management.
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Chapter 9: Escaping Pursuers and Retreat Strategies
Sometimes retreat is the wisest option. Greedy advises Warhol on how to evade his pursuers and make a strategic retreat while keeping his hard-earned loot.
Chapter 10: Leaving a Mark as a Raider
End your foray with finesse. Greedy Warholm shares with you how to triumphantly exit the Garden of Eden and leave your mark as a legendary raider.
With Greedy Warhol as your guide, raiding the Garden of Eden is no longer a distant dream. Arm yourself with his battle-tested strategies, insider tips and expertise to master this ultimate challenge. Embark on an unforgettable journey and write your name in history as you raid the Garden of Eden again.
Are you ready to witness history in the making? The infamous Greedy Warholm is preparing for an exciting foray into the Garden of Eden and you are invited to be a part of this heart-pounding journey! Get ready for a thrill like no other as we dive into the daring exploits of Greedy Warholm's second foray into the mythical Garden of Eden.
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Battle Ancient Guardians: It wouldn't be a real raid without some epic challenges! Prepare for epic battles as Greedy Warholm and his crew take on ancient guardians and test their courage and determination to pursue their goals.
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Epic Showdowns: The Raid culminates in an unforgettable showdown that will leave you on the edge of your seat. Witness the cunning and tenacity of the Greedy Warholm put to the ultimate test as he faces his most formidable challenges yet.
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