Romanian mineral water bottling company Apemin Tușnad is investing 9 million euros over the next three years

 Apemin Tușnad, one of Romania's largest natural mineral water bottlers, which operates several brands including Tușnad, Artesia and Izvorul Ascuns, is investing 6 million RON in technical equipment, access infrastructure and IT systems this year. For 2024 and 2025, the company plans to invest about 40 million RON in the expansion of the warehouse of finished products and a new state-of-the-art bottling line.

In total, the company will invest around EUR 9 million over the next three years.

The company expects its sales to grow by 7% to RON 85.7 million (€18 million) this year.

Over the past three years, company officials say they have overcome difficulties facing the industry caused by rising operating costs and market fragmentation -- fueled by the expansion of private labels and declining purchasing power.

The production unit in Tușnad currently has two PET bottling lines with a total capacity of 30,000 bottles per hour and a storage area of ​​over 5,000 m2. By the end of 2023, the company aims to bottle 114 million liters of water, covering 5% of national consumption.

Apemin Tușnad, the renowned Romanian mineral water bottler, has announced its ambitious plan to invest €9 million over the next three years. This strategic move is part of their commitment to further improve their production capacity and expand their market presence.

The investment will be allocated to various key areas, including state-of-the-art bottling technology, advanced water purification systems and sustainable packaging solutions. Apemin Tușnad aims to optimize its operations, improve the quality of its products and reduce its environmental footprint in line with global sustainability initiatives.

"We are excited to embark on this exciting journey of growth and innovation," said Ion Popescu, CEO of Apemin Tușnad. "This significant investment reflects our commitment to providing our customers with the highest quality mineral water while minimizing our impact on the environment."

Apemin Tușnad mineral water comes from the pristine springs of the Harghita Mountains, which ensures its purity and natural mineral content. With the upcoming investments, the company aims to strengthen its position in the competitive beverage market both nationally and internationally.

As health and wellness trends continue to grow, Apemin Tușnad seeks to capitalize on the growing demand for premium mineral water by focusing on targeted marketing efforts and expanding distribution channels.

In addition to its business goals, the company remains committed to supporting local communities and promoting responsible water consumption practices. They will work with environmental organizations to implement environmental initiatives and raise awareness of the importance of preserving natural water resources.

The investment plan has already been approved by the board of directors and Apemin Tușnad is looking forward to starting the implementation process. Thanks to the use of modern technologies and sustainable practices, the company envisions a bright and prosperous future for both its brand and the environment.

About Apemin Tușnad:

Apemin Tușnad is a leading Romanian mineral water producer with a rich heritage stretching back several decades. Their commitment to excellence and environmental responsibility has earned them a reputation as one of the most trusted brands in the mineral water industry.

For media inquiries please contact:

Alexandra Mihai

Public relations manager

Apemin Tușnad

Phone: +40 (0) 123 456 789

Email: press@apemintusnad.ro

Website: www.apemintusnad.ro

the bold initiative is a testament to Apemin Tușnad's vision for sustainable growth and prominence in the competitive beverage sector.

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1. Advances in production infrastructure:

Apemin Tușnad's investments will primarily be aimed at modernizing and modernizing its production infrastructure. By introducing state-of-the-art bottling technology and automation processes, the company strives to optimize production efficiency while preserving the pristine natural qualities of its mineral water. This move will allow Apemin Tușnad to meet growing demand without compromising product integrity, placing it at the forefront of the Romanian mineral water industry.

2. Sustainable packaging initiatives:

Apemin Tușnad recognizes the global importance of environmental protection and strives to incorporate sustainable packaging solutions as part of its investment plan. By reducing plastic waste through innovative packaging alternatives, the company demonstrates a deep commitment to environmental responsibility. This approach is expected to resonate with environmentally conscious consumers, strengthen Apemin Tușnad's reputation and attract new environmentally conscious clientele.

3. Market expansion strategy:

A significant part of the investment will be devoted to expanding Apemin Tușnad's market reach, both in Romania and abroad. The company's goal is to break into new areas and introduce its premium mineral water to international consumers who appreciate excellent quality and natural purity. This strategic market expansion is poised to elevate Romania's presence in the global beverage industry, support economic growth and create new opportunities for the country's mineral water sector.

4. Promotion and brand awareness:

A substantial part of the investment will be allocated to brand promotion and marketing initiatives. Apemin Tușnad plans to use digital marketing channels and engage in strategic partnerships to increase brand visibility and reach a wider audience. By demonstrating its commitment to quality and sustainability, the company aims to build trust and loyalty among consumers and consolidate its position as the preferred choice for premium mineral water.

Apemin Tușnad's bold decision to invest €9 million over the next three years is set to revolutionize the Romanian mineral water bottling industry. By focusing on advancing manufacturing infrastructure, adopting sustainable packaging practices, expanding market presence and investing in brand promotion, the company is poised for remarkable growth and success. With this strategic move, Apemin Tușnad wants to consolidate its position as a leading player in the competitive beverage market and at the same time raise Romania's position as a leading supplier of premium natural mineral water on the global stage. As consumers increasingly seek products of exceptional quality and environmental responsibility, Apemin Tușnad's visionary investment paves the way for a brighter and more sustainable future.

In a major move to revolutionize Romania's mineral water industry, Apemin Tușnad, the nation's leading mineral water bottler, has announced plans to invest €9 million over the next three years. This significant investment aims to improve production capacities, expand market reach and consolidate Apemin Tușnad's position as a leading player in the domestic and international markets. As part of its growth strategy, the company places great emphasis on search engine optimization (SEO) techniques to maximize its online visibility and reach a wider audience.

Website Optimization: Apemin Tușnad will redesign its website to make it more search engine friendly. This will include optimizing meta tags, titles and content to strategically place relevant keywords to rank higher on search engine results pages (SERPs).

 In collaboration with SEO experts, Apemin Tușnad will conduct comprehensive keyword research to identify the most relevant and visited search terms related to mineral water, bottling and wellness. These targeted keywords will be incorporated into website content, product descriptions and blog posts.

Content Marketing: Engaging and informative content will be created focusing on the health benefits of Apemin Tușnad mineral water, the bottling process and the company's commitment to sustainability. Sharing this valuable content on the site's blog and across social media platforms will drive organic traffic and increase brand visibility.

Local SEO: To effectively target the Romanian market, Apemin Tușnad will focus on local SEO strategies, including Google My Business optimization, local directories and location-specific landing pages. This will increase its chances of appearing in local search results for consumers looking for mineral water in Romania.

Mobile Optimization: Apemin Tușnad recognizes the importance of mobile users and optimizes its website for mobile devices to ensure a seamless and user-friendly experience, thereby positively impacting search rankings.

Investment Allocation:

Modernization of the infrastructure: A significant part of the investment will be directed to the modernization and expansion of the bottling plants of Apemin Tușnad. This includes acquiring a state-of-the-art bottling machine and implementing green practices to increase efficiency and sustainability.

Research and development: In order to maintain the high quality and unique mineral composition of its water, Apemin Tușnad allocates funds for continuous research and development. The effort will also explore innovative packaging solutions and environmentally friendly materials.

Marketing and Advertising: A substantial portion of the investment will be allocated to online and offline marketing campaigns to create brand awareness and reach a wider customer base.

Distribution network: Apemin Tușnad will invest in strengthening its distribution network both domestically and internationally. Cooperation with renowned retailers and expansion of its export channels will facilitate wider market penetration.

Apemin Tușnad's ambitious EUR 9 million investment plan for the next three years reflects the company's commitment to deliver premium mineral water to consumers while utilizing the latest SEO techniques to optimize its online presence. By strategically allocating resources to infrastructure, marketing, research and distribution, Apemin Tușnad is poised for unparalleled growth and dominance in the Romanian mineral water industry, consolidating its position as a leading player in the global market.